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商业英语书信结构

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商业英语书信结构

1、商业英语书信结构

1、标准部分

一封商业书信，应包括以下几部分内容：

1）信头（Letter Head）：包括发信人公司的名称、地址、传真或电传号码。

2）写信日期（Date Line）：写信的年、月、日。

3）封内地址（Inside Address）：收信人公司名称和地址。

4）称呼（Salutation）：对收信人的尊称。

5）正文（Body of the Letter ）

6）结尾敬语（Complimentary Close ）：书信结束时的礼貌用语。

7）签名（Signature）：写信人的署名。

2、特别部分(写信时可根据具体情况增减)

1）附件(Enclosure)：注明随信所附的样品，样品本，价目单等。

2）再启(Postscript)：信写完后，如果想起还有要紧的.话要说，可在信末加P.S.，引起补述的话。

3）经办人名称(Attention Line )：希望收信商号将信速交经办部门办理.

4）事由标题(Subject Line )：使信的基本内容或目的一目了然。

5）参考编号(Reference Number)：为了便于存档分类而编的号。

6）抄送(Carbon Copy，简写为 C/C)：将信抄送给有关部门的标记。

2、商业英语的书信常用开头语

（1）特此奉告……

To inform one of; To say; To state; To communicate; To advise one of; To bring to one's notice (knowledge); To lay before one; To point out; To indicate; To mention; To apprise one of; To announce; To remark; To call one's attention to; To remind one of; etc.

1. We are pleased to inform you that

2. We have pleasure in informing you that

3. We have the pleasure to apprise you of

4. We have the honour to inform you that (of)

5. We take the liberty of announcing to you that

6. We have to inform you that (of)

7. We have to advise you of (that)

8. We wish to inform you that (of)

9. We think it advisable to inform you that (of)

10. We are pleased to have this opportunity of reminding you that (of)

11. We take the advantage of this opportunity to bring before your notice

12. Please allow us to call your attention to

13. Permit us to remind you that (of)

14. May we ask your attention to

15. We feel it our duty to inform you that (of)

（2）为(目的)奉告某某事项……

1. The purpose of this letter is to inform you that (of)

2. The purport of this line is to advise you that (of)

3. The object of the present is to report you that

4. The object of this letter is to tell you that

5. By this letter we Purpose to inform you that (of)

6. Through the present we wish to intimate to you that

7. The present serves to acquaint you that

（3）惠请告知某某事项……

1. Please inform me that (of)

2. Kindly inform me that (of)

3. Be good enough to inform me that (of)

4. Be so good as to inform me that (of)

5. Have the goodness to inform me that (of)

6. Oblige me by informing that (of)

7. I should be obliged if you would inform me that (of)

8. I should be glad if you would inform me that (of)

9. I should esteem it a favour if you would inform me that (of)

10. I will thank you to inform me that (of)

11. You will greatly oblige me by informing that (of)

12. We shall be obliged if you will inform us that (of)

13. We shall be pleased to have your information regarding (on， as to; about)

14. We shall deem it a favour if you will advise us of

15. We shall esteem it a high favour if you will inform us that (of)

（4）特确认，本公司某月某日函件……

1. We confirm our respects of the l0th May

2. We confirm our letter of the l0th of this month

3. We confirm our last letter of the l0th June

4. We had the pleasure of writing you last on the l0th of this month

5. We confirm our respects of the l0th June

6. We confirm the remarks made in our respects of the l0th July

7. We confirm the particulars of our enquiry by telephone of this morning

8. In confirming our telegram of this morning， ---

9. Confirming our respects of the 10th May，---

10. Confirming our last of the 10th June，---

（5）贵公司某月某日函电，敬悉……

l. We have pleasure in acknowledging receipt of your esteemed favour of the 3rd May

2. We are pleased to acknowledge receipt of your favour of the lst June

3. We have to acknowhedge receipt of your favour of the 5th July

4. Your letter of May 5 was very welcome

5. Your letter of April l0 gave me much pleasure

6. Your esteemed favour of 7th May was duly received by us

7. Your favour of the 5th June is duly to hand

8. Your favour of the l0th is to (at) hand

9. We are in due receipt of your favour dated the 7th June

10. We are in receipt of your letter of the 7th July

11. We are in possession of your letter of the 5th April

12. We have duly received your favour of the 5th March

13. Your letter of yesterday's date is duly to (at) hand

14. Your esteemed communication of yesterday's date is just to (at) hand

15. We thank you for your favour of the 5th May

16. We are obliged for your letter of the 5th May

17. Many thanks for your latter of the 5th June

18. Very many thanks for your letter of May 5

19. In acknowledging receipt of your letter of the 5th June， ...

20. Your favour of the 5th May has just reached me

21. Your favour of the 5th May is duly received

22. Your favour of the 5th May is now before me

23. Your promised letter under date (of) the 5th June has just reached us

（6）特回答贵公司某月某日函所叙述有关事项……

1. I have the pleasure of stating， in answer to your inquiry of the 4th inst， that

2. In reply to your letter of the 5th of May， I have to inform you that (of)

3. I hasten to answer your inquiry of the l5th May， by stating that

4. We are in receipt of yours of the 5th June， in reply to which we are pleased to state that

5. In reply to yours of the l0th May， relative to...， I would say that

6. I am in receipt of your favour of the 7th May， and in response I inform you that (of)

7. In response to your letter of l0th May， I wish to say that

8. In answer to your favour of the 5th May regarding... I reply as follows:

9. Answering your letter of the 8th of February re...， I would say that

10. In reply to your letter of February 8th， I inform you that (of)

11. Replying to yours of the 8th of February regarding...， I would say that

12. Replying to your favour under date of February 8th re...， I say that

（7）非常遗憾，我们奉告您关于……

l. We regret to inform you that (of)

2. We are sorry to have to draw your attention to

3. We regret to have to say that

4. We regret to advise you that

5. We very much regret to announce you that

6. It is most regrettable that we have to inform you that (of)

7. It is with our greatest regret that we must inform you that (of)

8. To our greatest regret we must herewith inform you that (of)

9. It is a matter for regret that I have to inform you that (of)

10. It is to be regretted that I must inform you that (of)

11. It is with regret and reluctance that we have to inform you that (of)

12. It gives us a deep sorrow that we have to announce you that

13. It causes me much sorrow to have to say that

14. I feel sorry for having to announce you that

15. I express my sorrow for announcing you that

（8）当我们得悉……甚为遗憾……

1. We are very sorry to hear (know) that

2. we are grieved to hear of (about)

3. We are indeed sorry to hear that

4. We very much regret to hear that

5. We regret to hear of (that)

6. It is with great regret that we just learn that

7. Much to our regret we have heard that

8. We regret to receive your information re

9. We regret that we have been informed that (of)

10. To our deep regret we were informed that (of)

（9）我们对于您某月某日来函的询价，深表谢意……

1. We thank you very much for your inquiry of the l0th of May

2. I thank you for your inquiry of the 10th May

3. We are very much obliged by your enquiry dated the 10th May

4. We are indebted to your inquiry under date (of) the 10th May for

5. I thank you for your inquiry of July 10

6. Thanks for your kind enquiry of May 5

（10）兹函附某某，请查收……

1. Enclosed please find

2. Enclosed we hand you

3. We enclose herewith

4. Herewith we have the pleasure to hand you

5. We have pleasure in enclosing herewith

6. We take the liberty to enclose herein

7. We are pleased to enclose herewith

8. We are pleased to hand you enclosed

（11）遵照某月某日来函指示……

1. In accordance with the instructions given (contained) in your favour of the 10th May

2. According to the directions contained in yours of the 6th May

3. According to the instructions given in your letter under date of the 10th of last month

4. In conformity with (to) your instructions of the l0th ult.

5. Pursuant to your instructions of May 10

（12）关于详情，下次叙述……

1. I will write you particulars in my next.

2. Particulars will be related in the following.

3. I will relate further details in the following.

4. I will inform you more fully in my next.

5. I will go (enter) into further details in my next.

（13）如下列所记，如附件所述……

1. As stated below，

2. Annexed hereto，

3. Attached you will find...

4. As shown on the next page

5. As indicated overleaf

6. As at foot hereof，

7. Sent with this，

8. As the drawings attached，

9. As shown in the enclosed documents，

10. As already mentioned，

11. As particularized on the attached sheet，

12. As detailed in the previous letter，

（14）因电文不太明确……

1. Your telegram just received is quite unintelligible.

2. Please repeat your wire on receipt of this， stating your meaning more clearly.

3. Your telegram is not clear; explain the third and fourth words.

4. Your telegram is unintelligible; repeat more fully in plain language.

5. Your cable is not clear， repeat， using the codes agreed upon (on).

6. We cannot understand your telegram; state the code used and which edition.

7. Your telegram is not signed with cipher as agreed on; confirm if correct.

8. We cannot trace the code you used; please repeat the telegram in plain words.

9. Your telegram is too short to be understood. Please repeat it more fully.

l0. The telegram was vague (pointless)， and they requested them to explain in plain words.

3、商务英语学习英语商业书信常用开头语参考

1. Your telegram just received is quite unintelligible.

2. Please repeat your wire on receipt of this， stating your meaning more clearly.

3. Your telegram is not clear； explain the third and fourth words.

4. Your telegram is unintelligible； repeat more fully in plain language.

5. Your cable is not clear， repeat， using the codes agreed upon （on）。

6. We cannot understand your telegram； state the code used and which edition.

7. Your telegram is not signed with cipher as agreed on； confirm if correct.

8. We cannot trace the code you used； please repeat the telegram in plain words.

9. Your telegram is too short to be understood. Please repeat it more fully.

l0. The telegram was vague （pointless）， and they requested them to explain in plain words

4、商业英语书信的格式

书信是相隔较远，暂时见不到面的人们相互交流情感与思想的工具。书信拥有悠久的历史且世界各国的人们都有使用。下面是小编整理的商业英语书信的格式，欢迎来参考！

(一) 每一段的'第一行都从左边空白边缘往右缩进35个字母的位置;

段落之间要空12行。

信1

messrs。 william & sons

58 lancastor house

manchester， england

march 20， 1999

our ref。 no。

your ref。 no。

the national transport co。

120 broadway street

rangoon， burma

dear sirs，

re: lab instruments

your firm has been recommended to us by messrs。 charles evans ltd。， birmingham， with whom we have done some business for the past two years。

we are thinking of getting a supply of instruments。 please furnish us with a catalogue， price list and brochure， if available。

we are looking forward to your early reply。

yours faithfully，

(二)齐头式或平头式(block style)

齐头式信函的特点：

每一行，包括日期和签名等都从左边开始，每行取齐，成一垂直线。

信2

el mar trading company来

16 main street

fresno， california

u。s。a

tel:123456

cable address: elmar fresno

8 january，1999

gentlemen，

we thank you for your letter of january 1。 as requested， we enclose the catalogues for your reference。

we would be very glad to offer any further assistance。 please contact us if you need any additional information。

yours sincerely

encl。 : as stated

(三)混合式 ( semiblock style with indented paragraphs)

混合式信函的特点:

1) 正文的每一段落的第一行采用缩行式;

2)除信头和日期外，其他部分采用齐头式。

信3

office of the attorney

aaa company

123 main street

centerville， il666

u。 s。 a。

april 21， 1999

president， billboard inc。

999 broadway

metropolis， ny2222

dear sir:

we value your long-term relationship with us。

a review of your account shows that some time has passed since you last made payment to us。 if there is some difficulty you are facing that is causing this， we would like the opportunity of working matters out with you。 if there is the result of oversight， we would appreciate early remittance。

we look forward to hearing from you in the near future。

5、商业英语书信结构

1、标准部分

一封商业书信，应包括以下几部分内容：

1）信头（Letter Head）：包括发信人公司的名称、地址、传真或电传号码。

2）写信日期（Date Line）：写信的年、月、日。

3）封内地址（Inside Address）：收信人公司名称和地址。

4）称呼（Salutation）：对收信人的尊称。

5）正文（Body of the Letter ）

6）结尾敬语（Complimentary Close ）：书信结束时的礼貌用语。

7）签名（Signature）：写信人的署名。

2、特别部分(写信时可根据具体情况增减)

1）附件(Enclosure)：注明随信所附的样品，样品本，价目单等。

2）再启(Postscript)：信写完后，如果想起还有要紧的.话要说，可在信末加P.S.，引起补述的话。

3）经办人名称(Attention Line )：希望收信商号将信速交经办部门办理.

4）事由标题(Subject Line )：使信的基本内容或目的一目了然。

5）参考编号(Reference Number)：为了便于存档分类而编的号。

6）抄送(Carbon Copy，简写为 C/C)：将信抄送给有关部门的标记。

6、商业英语书信的格式要求及

商业英语书信的格式

(一) 每一段的第一行都从左边空白边缘往右缩进35个字母的位置; 段落之间要空12行。

信1 messrs. william & sons 58 lancastor house manchester， england march 20， 1999 our ref. no. your ref. no. the national transport co. 120 broadway street rangoon， burma dear sirs， re: lab instruments your firm has been recommended to us by messrs. charles evans ltd.， birmingham， with whom we have done some business for the past two years. we are thinking of getting a supply of instruments. please furnish us with a catalogue， price list and brochure， if available. we are looking forward to your early reply. yours faithfully，

(二)齐头式或平头式(block style) 齐头式信函的.特点：每一行，包括日期和签名等都从左边开始，每行取齐，成一垂直线。

信2 el mar trading company来 16 main street fresno， california u.s.a tel:123456 cable address: elmar fresno 8 january，1999 gentlemen， we thank you for your letter of january 1. as requested， we enclose the catalogues for your reference. we would be very glad to offer any further assistance. please contact us if you need any additional information. yours sincerely encl. : as stated

(三)混合式 ( semiblock style with indented paragraphs)

混合式信函的特点: 1) 正文的每一段落的第一行采用缩行式; 2)除信头和日期外，其他部分采用齐头式。

信3 office of the attorney aaa company 123 main street centerville， il666 u. s. a. april 21， 1999 president， billboard inc. 999 broadway metropolis， ny2222 dear sir: we value your long-term relationship with us. a review of your account shows that some time has passed since you last made payment to us. if there is some difficulty you are facing that is causing this， we would like the opportunity of working matters out with you. if there is the result of oversight， we would appreciate early remittance. we look forward to hearing from you in the near future.

商业书信(TheBusinessLetter)

the business letter is the principal means used by a business firm to keep in touch with its customers; often enough it is the only one and customers form their impressions of the firm from the tone and quality of the letters it sends out. business does not call for the elegant language of the poet， but it does require us to express ourselves accurately in plain language secret of good business letter writing is to write simply， in an easy and natural way----like one friendly human being talking to another. in other words， try to make your letters sound as much as possible like good conversation.

7、商业书信格式范文

商务信函属于商务礼仪文书范畴，是指企业与企业之间，在各种商务场合或商务往来过程中所使用的简便书信。其主要作用是在商务活动中用来建立经贸关系、传递商务信息、联系商务事宜、沟通和洽商产销；询问和答复问题、处理具体交易事项。其种类包括联系函、推销函、订购函、确认函、索赔函等多种。

文种特性

〔一）语气口语性

每一封商务信函的往来都是不同的企业之间或者企业领导者彼此之间的一种情感交流。人都是感性的，所以商务信函更多地体现了感性的一面。而不是人们想象的商务信函应该用一种特殊的“生意腔”，信函读起来使人感到非常热情、友好，就像朋友之间的谈话那样简单、自然、人性化。无论是歉意的道歉函，还是善意的劝说函，或者购买函，完全可以通过信函中的语气、语调来表现。

（二）内容直接性

企业每天都要阅读大量信函文件。商务信函不需要用华丽的词句。所以，商务信函要写得简明扼要，短小精悍，切中要点。用简洁朴实的语言来写信函，使信函读起来简单、清楚、容易理解。当涉及数据或者具体的信息时，如时间、地点、价格、货号，等等，要用语精确，使交流的内容更加清楚，这更有助于加快商务活动的进程。

（三）态度真诚性

商务信函要能够充分体现真诚、礼貌。不管说什么，都要带着诚意去说。把写好的商务信函拿起来读一遍，确保如果此时对方正在电话中与你通话，他一定能够感受到你的自然、真诚和礼貌。这里所说的礼貌，并不是简单用一些礼貌用语，而是体现了一种为他人考虑，多体谅对方心情和处境的态度。

（四）主旨单一性

商务信函具有纯粹的业务性，一般要求专文专事，内容集中单一，围绕公务，突出主旨。

（五）格式规范性

商务信函结构类似于一般的书信，有称呼、有正文、有署名。外贸商务函、电的写作则必须依照国际惯例，用英语或对方国家所使用的语言书写，在文法和书写格式上也要符合对方的语言规范和习惯。

（六）地位平等性

商务信函是两个平等法人之间的往来文书，反映双方平等、互惠互利的关系。商务信函的写作应相互尊重，以礼相待。

（七）要求时限性

商务信函是在商务活动的每个环节中形成的，每封信函都是一定时限内的双方意愿的明确表达。因此，接收对方的信函后必须及时回复。目前，信函的传递越来越多地使用图文传真、电子邮件等快速传递形式，以适应这一特点的需要。

商务信函一般由三部分组成：信头、正文、信尾。

（一）信头

信头即信函的开头，由发信人名称及地址、标题、函号、称谓、收信人地址和单位等组成。

1发信人名称及地址

发信人名称及地址一般写明发信人企业单位名称及详细地址。还包括电话号码、电报挂号、专用电码、电传、传真、网址等商务联系信息。

2．标题

作为商务信函，它与一般的普通信件不同，只要不是企业单位个人与个人之间的交流，商务信函一般可以有标题。标题位置在信文首页卜方，居中书写，其内容是标明事由。事由要求概括出函件的主旨、中心，使收信人通过标题就对信文的主要内容有大致的了解。常见的商务信函标题有以下两种形式：

(1)由事由加文种名称“函”构成，如“关于要求承付打印机货款的函”、“推销函”、“订购函”、“索赔函”等。

(2）先写“事由”二字，加冒号提示，然后直接标写该信函的内容，如“事由：机动车索赔”。

3函号

函号即编号，分为对方编号和己方编号。在外贸业务信函的信头上注明编号，可保证信函便于管理和查阅。

函号位置一般出现在标题右下方或信头的左上方。常见的有两种形式：一是仿效行公文发文字号的格式，采用“x函〔xxxx〕x号”或（xxxx) “函第x号”的形式；二是采用直接编号的形式，如“第x号”。

4称谓

称谓是对收信人或收信单位的称呼，一般写受文者的尊称，这是商务信函必须的一项。其位置一般在标题或函号的左下方，单占行，顶格书写，后面用冒号。书写时有以下两种称谓：

(1)泛指尊称。“尊敬的”后加称谓并加冒号，如“尊敬的先生”、“尊敬的女士”等。尊称中可以使用职务，如“尊敬的办公室主任”、“尊敬的财务部部长”、 “尊敬的销售部经理”等。

(2)具体称谓。即具体指名道姓的尊称。在姓名后面加称谓语。这类称谓一般用于写信人与收信人彼此认识或者非常熟悉的情况。因为这种称谓能够体现写信人与收信人之间的情感与密切关系。称谓可用泛称中的`“先生”、“女士”等，也可以使用职务，如“尊敬的办公室石主任”、“尊敬的财务部张部长”、“尊敬的销售部王经理”等。

5．收信人地址、单位

收信人地址、单位要写明收信人企业单位名称及详细地址。

（二）正文

正文是商务信函的主体，叙述商务往来联系的实质问题。正文写作要求内容单纯，一文一事，文字简明，事实有据，行文礼貌。

1问候语

问候语也即应酬语或客气语。开头的问候语是商务信函必不可少的，即发信人对收信人打招呼的礼貌问候语。一般用一两句尊敬的客气话表示，如“您好”，“近来生意可好，效益颇高”等。如果是初次联系，可使用“久仰大名，未亲雅教”等词语。如果是回函，可使用“惠书敬悉，不胜感激”等词语表示感谢来函。

2主体

主体是商务信函正文的核心内容，是发信人要说明的事项。不同的商务信函的内容是不同的。一般包括以下两个内容：

(l说明发函缘由。直截了当、简明扼要地说明发函的目的、根据、原因等内容；复函则要引叙对方来函要点，以示复函的针对性。

(2)说明发函事项。主体表达信函的中心内容，一般是根据发函缘由详细地陈述具体事项，或是针对所要商洽的问题或联系事项，阐明自己的意见。要求语气要平和，问题要明确，事实要清楚，表达要明白。如商洽函的正文主体包括商洽缘由、商洽内容、意愿要求三部分；询问函的正文主体包括询问缘由、询问事项两部分；答复函的正文主体包括答复缘由、答复内容两部分；商品报价函的正文主体包括产品的价格、结算方式、发货期、产品规格、可供数量、产品包装、运输方式等。

如果正文主体内容简单，逻辑上可采用篇、段合一式结构，如果正文主体内容较多，逻辑上可采用分段式结构。

3结尾语

正文结束以后，一般用精练的语言将主体所叙之事加以简单概括，并提出本函的有关要求，强调发函的日的。如请求函的结尾语是“拜托之事，承望协助解决为盼”，希望回函的结尾语是“不吝赐函，静候佳音”等。结尾语视发信人与收信人的关系以及信函的内容而定，要求恰当得体。

（三）信尾

信尾部分包括四部分内容。

1祝颂语

所有的商务信函都要写明祝颂语。祝颂语分为祝者自身的请候语和收信人的安好语两部分：

(1)请候语，在正文结束后空两格书写。常用的有“敬祝”、“顺颂”、“恭祝”

等。

(2)安好语，一定另起一行顶格书写，以表示对对方的尊重。常用的安好语有“商棋”、“金安”、“生意兴隆”等。

2签署

签署即发信人的署名或签名、用印。商务信函的署名可根据企业的要求或发信人的意见而定。有的企业署名以单位名称加盖印章的方式；有的企业要求发信人直接签名，以示对信函的内容负责。个人签名一定要由发信人亲手所签。